AO
AO World PLC insider transactions
Consumer Cyclical · LSE · UK
Net insider signal · last quarter
Selling
Share price & insider trades · last quarter ▲ buy ▼ sell
£ 105.0 £ 81.6 10 Apr 09 Jul
Insiders were sellers over the last quarter — 1 sale, no buys — a net £4.8M of selling. Most recent filing: 17 Apr 2026.
Net insider flow · last quarter
-£4.8M 0 buys · 1 sells
Insider profiles
+●.●% avg 3m · win rate
Transactions
17 Apr 2026 John Roberts Chief Executive Officer Sell £4,826,366 26 Jan 2026 The Jolly Foundation The Jolly Foundation is a person closely associated with John Roberts, a PDMR occupying the pos... Sell £1,070,000 23 Jan 2026 Chris Hopkinson Non-executive director Sell £749,000
15 Jan 2026 John Roberts Chief Executive Officer ▼ Sell £2,625,000
21 Oct 2025 John Roberts Chief Executive Officer ▼ Sell £400,834
17 Oct 2025 John Roberts Chief Executive Officer ▼ Sell £255,285
03 Jul 2025 Mark Higgins Chief Financial Officer and Chief Operating Officer ▼ Sell £141,206
Showing older filings · the 3 most recent are subscriber-only
Under the EU Market Abuse Regulation (MAR), executives and board members (PDMRs) at UK-listed companies must disclose dealings in their company's shares to FCA. Insider Transaction Terminal aggregates these filings daily, filters out the noise and gives you the trades that actually matter.